Logo & Branding Design

Crafting compelling visual identities for ambitious small brands.

Let us do the design work so you can stay focused on running your business. We work to understand your business goals inside and out.

  • Easy-to-scale marketing

  • Consistency to improve credibility and build trust with your customers

  • Distinguish yourselves from your competitors

STEP 1

Brand Discovery

This initial phase is where we gather critical insights to fuel the development process. Through in-depth conversations, targeted research, and market analysis, we uncover the essential elements that define your unique brand narrative. We collaborate with you to:

  • Define Your Core Values & Mission: What drives your brand? What values guide your decisions and shape your offerings?

  • Analyze Your Target Audience: Who are you trying to reach? What are their needs, expectations, and preferences?

  • Evaluate the Competitive Landscape: Who are your key competitors, and how can you differentiate your brand?

STEP 2

Concept Exploration

Armed with these valuable insights, we embark on a collaborative brainstorming process to generate impactful logo concepts. This stage involves:

  • Strategic Visual Exploration: We translate your brand story into compelling visual metaphors, colors, and typography that resonate with your target audience.

  • Iterative Refinement & Evaluation: We present multiple concepts based on your feedback and iterate on them to ensure they align with your brand goals and target audience preferences.

  • Selection & Rationale: We collaborate with you to identify the strongest concept, explaining the rationale behind its effectiveness and suitability for your brand.

STEP 3

Logo Design

With the chosen concept in hand, we meticulously translate it into a polished and versatile brand identity:

  • Expert Vectorization & Refinement: We transform your concept into a high-resolution vector graphic, ensuring crispness and scalability across all mediums.

  • Harmonious Color Palette & Typography: We define a cohesive color palette and select fonts that complement your logo and enhance brand recognition.

  • Comprehensive Brand Style Guide: We create a detailed brand style guide that outlines your logo usage, color palette, typography, and brand voice, ensuring consistent application across all marketing materials.

Lucy's unique and deliberate artistic style combined with her ability to understand, clarify, and communicate a brand is really something special. I have worked with her on multiple projects and I always come out happy with the design.

— Jesse H. | The Coffee Podcast

Project Timeline and Deliverables

Week 1 -2

Initial Planning and Research

  • Client discovery meeting to understand brand vision

  • Branding questionnaire and initial concept discussion

  • Competitive brand analysis report

  • Mood boards for visual inspiration

Weeks 3-4

Concept Development and Initial Design

  • Initial logo design concepts

  • Development of brand color palette and typography

  • Branding style guide draft

  • Client review and feedback session

Weeks 7-8

Finalization and Delivery

  • Final logo and branding elements

  • Comprehensive brand style guide

  • Ready-to-use brand assets (logo files, brand templates)

  • Brand implementation guide and strategy

Weeks 5-6

Design Refinement and Prototyping

  • Revised logo concepts and brand elements

  • Expansion of branding guidelines (including iconography, photography style)

  • Mockups of branding on various materials

  • Second client review and feedback session

Logo Design & Development

$3,000+

WHAT’S INCLUDED

  • A comprehensive creative brief outlining your brand identity, target audience, and desired logo style.

  • A competitor analysis report highlighting key insights and logo design trends.

  • 2-3 mood board presentations showcasing unique brand concepts with brief explanations.

  • 2-3 fully custom logo design concepts

  • A final logo design with a chosen color palette and typography recommendations.

  • High-resolution logo files in various formats (JPG, PNG, EPS, etc.)

  • Brand usage guidelines and best practices

Ready to chat about your project?

No pressure, no commitments. I’d love to just learn about your business.

Not ready to chat?
No worries. Send me an email at hello@darbydesignco.com