Logo & Branding Design

Crafting compelling visual identities for ambitious small brands.

Let us do the design work so you can stay focused on running your business. We work to understand your business goals inside and out.

STEP 1

Brand Discovery

In this first step, we collect important information to guide the design process. By deeply understanding your business through customer and market research, we find the key pieces that shape your unique brand story.

STEP 2

Concept Exploration

We work together to create meaningful logo ideas that reflect your brand. Then, we improve and review several versions based on your feedback to match your brand goals. We’ll choose the best design together.

STEP 3

Logo Design

With your chosen concept, we create a polished, versatile brand identity and provide a clear brand style guide for the consistent use of your logo, colors, fonts, and voice.

Lucy's unique and deliberate artistic style combined with her ability to understand, clarify, and communicate a brand is really something special. I have worked with her on multiple projects and I always come out happy with the design.

— Jesse H. | The Coffee Podcast

Project Timeline and Deliverables

Week 1 -2

Initial Planning and Research

  • Client discovery meeting to understand brand vision

  • Branding questionnaire and initial concept discussion

  • Competitive brand analysis report

  • Mood boards for visual inspiration

Weeks 3-4

Concept Development and Initial Design

  • Initial logo design concepts

  • Development of brand color palette and typography

  • Branding style guide draft

  • Client review and feedback session

Weeks 7-8

Finalization and Delivery

  • Final logo and branding elements

  • Comprehensive brand style guide

  • Ready-to-use brand assets (logo files, brand templates)

  • Brand implementation guide and strategy

Weeks 5-6

Design Refinement and Prototyping

  • Revised logo concepts and brand elements

  • Expansion of branding guidelines (including iconography, photography style)

  • Mockups of branding on various materials

  • Second client review and feedback session

Logo Design & Development

$3,000+

WHAT’S INCLUDED

  • A comprehensive creative brief outlining your brand identity, target audience, and desired logo style.

  • A competitor analysis report highlighting key insights and logo design trends.

  • 2-3 mood board presentations showcasing unique brand concepts with brief explanations.

  • 2-3 fully custom logo design concepts

  • A final logo design with a chosen color palette and typography recommendations.

  • High-resolution logo files in various formats (JPG, PNG, EPS, etc.)

  • Brand usage guidelines and best practices

Ready to chat about your project?

No pressure, no commitments. I’d love to just learn about your business.

Shoot me an email lucy@darbydesignco.com