Articles
In my rare spare time, I write notes about our design process
5 design strategy podcasts you should listen to today
It combines brand, marketing, psychology, empathy, business acumen, and visual design into a complex package of choices and conceptual ideas.
The basics of brand matchmaking
It’s inevitable when you’re starting your own business to be overly concerned with, well, yourself.
Notes on habit-making
James Clear, author of Atomic Habits, presents a series of “laws” for starting (or breaking) habits for life-long impact. The 3rd Law, “Make It Easy,” highlights the following ideas…
4 marketing books every business owner should read
If you run your own business, you manage your own marketing.
Design and procrastination
Even after yeeaaaars in the freelancing and consulting space, I still have never managed to conquer the procrastination trap.
Tell and show
Your work will NEVER speak for itself.
A fool-proof logo design process
Every time I’m in a situation like this, where my client approves a design with no (or only minor) revisions, I’m always shocked.
Tips for creating a brand matrix
Anytime there’s an opportunity to visualize your design strategy, DO IT.
Coffee shop etiquette for the freelance designer
As a fully remote design studio, I find a change in scenery can be helpful, especially when I’m working on a new project. A couple of things I try to remember before I leave the house for a long working session at a local coffee shop.
The role of your logo
This is hands-down one of the biggest design mistakes I experience with local businesses.