Design innovation & product marketing for new ventures
Darby Design Co is a design innovation studio based in Orange County, CA.
We help entrepreneurs design exceptional experiences to reach their ideal customers.
If you’re struggling to gain traction, we can help.
For Early-Stage Startups
Customer Discovery
Uncover deep customer insights to refine your product marketing, target the right audience, and achieve product market fit.
Validate your target market
Get to product market fit faster
Acquire your first customers
For Growth-Stage Startups
New Market Discovery
Accelerate your growth by unlocking new market segments and revenue streams.
Validate expansion opportunities before investing in costly channels
Leverage targeted research to reveal lucrative niches.
Target new customer profiles for successful expansion.
For In-House Marketing Teams
Product Design & Marketing
Differentiate your product by fine-tuning solutions and messaging to stand out in competitive new markets.
Reduce marketing waste and improve your ROI
Craft targeted marketing messages based on ideal customer profiles
Gain deep understanding of new buyer motivations for precise market targeting.
Ready to chat about your project?
No pressure, no commitments. I’d love to just learn about your business.
Not ready to chat?
No worries. Send us an email at hello@darbydesignco.com
Design innovation across (almost) every industry
Our past partnerships include businesses focused on entertainment, healthcare, education, real estate, financial services, insurance, and professional consultation services.
For non-professional makers of musical theatre, the process of going from script-and-score to final production can feel overwhelming and inaccessible, leaving these producers to rely on their own limited expertise to fill in the gaps.
Find out how we redesigned the end-to-end user experience for Spectra Media Collective and launched an MVP.
An MVP launch for streaming Broadway productions
A startup brand design personalized skincare tele-health experience
The subscription skincare space is incredibly saturated with promises of personalized all-in-one solutions.
A Los Angeles dermatologist wanted to launch a new subscription-model dermatology service, Just Acne, offering true medical expertise to adults struggling with skincare
A brand identity refresh for an after-school STEAM education program
Dreams for Schools primary educational programs didn’t relate visually to the rest of their brand identity.
How could we create a flexibile and scalable brand identity that represented youth education and technology?
A website redesign for the leading disability insurance provider
As Doctor Disability began to adapt its marketing strategy to reach more clients online, their website required a redesign.
We launched a new-and-improved website, simplifying the user experience and focusing on the key benefits that Doctor Disability brought to their customers.
A brand transformation for a mobile coffee catering service
Based in Austin, TX., Nearby Coffee Co offers speciality coffee catering for local events including weddings, parties and corporate sponsorships.
Formerly known as Wanderlust Coffee, our challenge was to differentiate and successfully launch a new brand identity without losing the brand equity the founders had cultivated.
About Darby Design Co
Since 2010, we’ve been helping passionate entrepreneurs create experiences they're proud of.
It's more than just making things look good—it's about crafting thoughtful designs that solves real problems, for both your business and your customers.
Our human-centered design approach paired with our breadth of design knowledge has enabled us to help disruptive entrepreneurs in (almost) every industry.
If you’re starting a new venture, consider working alongside a design partner who takes the time to truly understand what you’ve set out to do.
Some of our favorite local partnerships
Meet your design partner
Hi, I’m Lucy!
I’m the owner and lead design strategist at Darby Design Co.
For the past 10 years, I’ve partnered with mission-driven entrepreneurs to design better experiences for their ideal customers.
And I’d love to learn more about your business.
Send me an email at lucy@darbydesignco.com
